What is an Instagram Influencer?
Influencers are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your brand's influencers are users that employ your brand hashtag who have the largest number of followers.
How to Become an Instagram Influencer
1. Capitalize on Your Uniqueness
What makes you different than everyone else on this earth? That’s what you need to focus on and be willing to show everyone! This is what makes you special, sets you a part and makes an impact. Maybe you’re a comedian, have a rare condition, or can touch your tongue to your elbow (dare you to try it!)
In a sea of over 400,000,000 Instagram users it’s important that you set yourself apart. Find that uniqueness and FOCUS on it! It may be uncomfortable at first but it’ll be worth it.
2. Don’t Be Shy
Want to become an Instagram Influencer? Well then ditch any insecurities you have and get ready to BARE IT ALL. The most successful Instagram influencers today are the ones that let their audience in. That share all the ups, downs, good’s and bad’s of their lives. By being open, honest and truly yourself, you create a space that makes people comfortable, trusting and happy to connect.
Being an Instagram influencer is all about your relationship with your audience – you have to be able to influence them of course! So by showing the deepest, darkest sides of you and not being shy about it, you create a safe space for people to connect to you, relate to you, and build those impactful relationships needed to be successful in this career.
3. Document, Don’t Create
As the social media mogul, Gary Vaynerchuk says, “document, don’t create”. When he says this he’s encouraging everything you do to be content for your social media channels. Eating breakfast at a swanky spot? Share it on Instagram Stories! Having a business meeting with a potential client? Record it and turn it into a youtube video! Doing a photoshoot? Share the best images to Instagram and the outtakes to an Instagram story!
Creating content doesn’t have to be a headache. As a follower we want to see EVERYTHING you’re doing, so simply documenting your day-to-day is enough to engage us and keep us wanting more.
4. Choose & Stick to an Aesthetic
A simple idea, yet a difficult task to implement.. Picking an aesthetic and sticking to it can be tough but will be a major key to your success as an Instagram influencer. Having a cohesive feed that guides your audience from one picture to the next is how you keep people on your feed longer and engaging with each and every one of your posts.
5. Invest in a high quality camera or photographer
Having quality images makes all the difference on Instagram. Brands are looking for the best of the best to accurately represent their products, services and locations. Because of this, they’re not likely to work with someone who struggles to capture quality images so you definitely need to make this a priority!
While a lot of influencers somehow manage to find a hunky boyfriend who also acts as their photographer (how do I find myself one of these?!), that’s not going to be the case for everyone. If you need to take your own photos, invest in a high quality camera and tripod (I like the GorillaPod – you can wrap it around anything!) Hire a local photographer to take a variety of images for you, or reach out to photographers on Instagram and propose a collab!
6. Make yourself available for sponsorships & collaborations
Make sure you have your email listed in your bio and are prepared to provide social stats to any company that might reach out to you. Things like follower growth, engagement rate, clicks on your link and monthly website traffic are all things brands might be curious about. You can add all the insights you have into a media kit (I love this template!) to easily show off how awesome you are!
Now, don’t forget… we all want to be offered sponsorships, but remember, don’t sell out! Only promote things you truly believe in and think your audience would benefit from. By having a standard that you stick to, not only will you be more appealing to brands, you’ll simultaneously build a strong and authentic presence!
How Much Money Does an Instagram Influencer Make?
< 10,000 Followers
“Micro” influencers have anywhere from 6,000 to 10,000 followers. Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a specific niche.
According to a recent survey, these accounts can make up to, on average, $88.00 per post. However, most micro-influencers hold off on charging upfront so they can first garner a larger, long-term presence.
Understood as a dedicated hobby, this follower level can get your Instagram handle in the door for future collaborations or sponsored posts, filled with some free perks along the way.
< 100,000 Followers
At this stage in the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, asking for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that wants exposure.
Some occasional money may come in, but most influencers are hesitant to start charging at this stage since it may delegitmize their growing success.
For example, one self-proclaimed "foodstagrammer" currently holds 72,000 followers. While hundreds of likes swarm in for each post, the account is waiting to monetize their work until at least hitting the 100,000 mark – which is the “socially acceptable” marker.
It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold. Charging for posts before hitting this may result in getting paid less, or settling before the account has fully bloomed.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale. Other accounts opt into giveaway deals that purely boost their follower count.
Whether these middle-tier accounts are maintaining their presence on the side working vigorously to turn their accounts into a full-time career, their followings are impressive.
< 1,000,000 Followers
The leap from 100,000 followers to one MILLION followers is quite an undertaking to say the least, coming with no standard manual or rules to follow on what to post and how much to charge.
Accounts of this nature (think 250,000 to 500,000 followers) have hit the jackpot of Instagram influencing, with possible earnings averaging at $670.00 per post.
But it doesn’t even need to be a picture on their feed that brings in the cash.
Accounts this large have various features that lower-tier handles can’t access yet, such as a verified account (blue check mark) and the Instagram story “swipe up” capability, brands and companies can leverage these features for more effective influencer ad campaigns.
Once an account reaches more than one million followers, the sky’s the limit on what they charge.
How many followers do you need to be an influencer on Instagram???
Any person with 1,000 – 5,000 followers on their social media account can be called as a nano influencer. Their followers are their friends and people who share similar interests with them and not people who idolize them.
Top Celebrity Instagram Influencers
- Cristiano Ronaldo. Good looks, athleticism and super stardom. ...
- Ariana Grande. Ariana Grande's 165 million followers are often struck by how artsy the vibe on her Instagram grid is,
- Dwayne “The Rock” Johnson
- Selena Gomez
- Kim Kardashian West
- Kylie Jenner
- Beyoncé
- Leo Messi
TYPEs OF INFLUNCER POSTS ON INSTAGRAM:
30 days to become instagram influencer
INSTAGRAM MARKETING STRATEGY
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HAVE YOU EVER THOUGHT OF BECOMING AN INSTAGRAM INFLUENCER,LET ME KNOW IN THE COMMENTS BELOW
(Want to know more then let me know in the comments)
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